‘Everyone has a story’
There was a lot to like about Liz Danzico’s contributions to UX London, but I keep coming back to a single quotation.
There was a lot to like about Liz Danzico’s contributions to UX London — her presentation on improvisation was smart and thought-provoking, her workshop on User Interview Techniques filled with solid advice and guidance. But I keep coming back to a quotation from Malcolm Gladwell that she shared as part of her workshop:
‘Everyone has a story. When people are talking about something they know well and do well, they’re almost always interesting. And if they’re not, it’s generally your fault because you’re not asking the right questions and you haven’t made them comfortable. And once I learned that lesson, my journalism became a lot easier.’
It’s something I’ll be making myself come back to before each and every design research interview I do from now on.
Photography credit: Malcolm Gladwell by kris krüg