About.
Byekick is home to Andrew Travers, an independent freelance information architect and user experience design consultant, living and working in London.

My work focuses on creating user-centred design experiences: helping clients across public and private sectors translate their aspirations and the need of their customers, consumers and citizens into highly usable, accessible and effective intranets and websites.
I do this through a range of design research methods including internal and external engagement; designing and analysing online surveys; conducting in-depth interviews with senior management within organisations; designing and planning workshops both for end-users and staff; information architecture and wire frame development; usability testing and benchmarking; and advising clients on how to make the most of their content.
My work helps to define the principles, structure and experience that underpin websites that people enjoy using.
Past
I’m originally from Glasgow and have been living in London for fourteen years. I’ve been working on websites since before Microsoft even had a browser, but I’ve been interested in technology and the possibilities it creates since I was a child, something I’ve written a little about in Electric Revolution.
Over the past fifteen years, I’ve been lucky to work in a range of public and private sector client-side roles and with two of the UK’s most respected agencies. Most recently, I worked as head of consulting at Precedent, leading a talented team of ten information architects, digital strategists and usability specialists.
Present
I’m now an independent freelance consultant, specialising in information architecture and user experience design. I work with organisations large and small, helping them to create websites that are as easy to use as they are easy on the eye.
I am a member of the Information Architecture Institute, and a mentor in its mentoring programme which matches experienced information architects with practitioners, students and newcomers to the field; the Interaction Design Association; and I’m actively involved in London’s community of information architects and UX Bookclub London.
Future
If you’d like to work with me, get in touch by emailing .
Side projects
From time to time I take on full design and build projects, principally for small organisations, charities and social enterprises. If you think I might be able to help, I’m always happy to chat.
More information
You can find me on Twitter and read more about my past work on LinkedIn.
