About

Andrew Travers

My work focuses on creating user-centred design experiences: helping clients translate their aspirations and the need of their customers, consumers and citizens into highly usable, compelling digital products – from websites to digital touch screens to mobile applications.

I do this through a range of design research methods including internal and external engagement; designing and analysing online surveys; conducting in-depth interviews within organisations; designing and planning workshops both for end-users and staff; information architecture and wireframe development; working collaboratively with graphic designers and developers to bring ideas to life; usability testing and benchmarking; and advising clients on how to make the most of their content at both a strategic and tactical level.

My work helps to define the principles, structure and experience that underpin products that people enjoy using.

Past

I’m from Glasgow and have been living in London for fifteen years. I’ve been working on websites since before Microsoft even had a browser, but I’ve been interested in technology and the possibilities it creates since I was a child, something I’ve written a little about in Electric Revolution.

Over the past fifteen years, I’ve been lucky to work in a range of public and private sector client-side roles and with some of the UK’s most respected agencies. I spent four years as head of consulting at Precedent, leading a talented team of ten information architects, digital strategists and usability specialists.

Present

I’m now an independent freelance consultant, specialising in user experience design, working with organisations large and small, helping them to create products that are as easy to use as they are on the eye. I’m also part of Bright & Matt, a collective of like-minded, experienced designers and researchers.

I am one half of the team behind London IA Podcast, a show for user experience designers, information architects and interaction designers; an occasional speaker at conferences and events ; and a regular face in London’s community of user experience designers.

More information

You can find me on Twitter and read more about my past work on LinkedIn.